Sales Enablement Group
5 level sales enablement maturity model
The Sales Enablement Maturity Model provides an approach that assesses the current level of sales enablement maturity then establishes a plan to improve the maturity over time. The journey to evolve from largely random acts of sales enablement support to a "systemized" approach uses a pragmatic process that focuses on process improvement while delivering on current quarterly revenue objectives. The graphic provides an overview of the five levels of maturity, each labeled with the stated goal.
Growing Revenue in 2014 As we start the New Year, it’s important to take a moment to think about what the past has taught us in B-to-B ...
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